Source: Vinnytsia City Council, Media and Public Relations Department
Vinnytsia is in the process of city brand and marketing strategy development in coordination with PLEDDG experts. On September 22, a regular meeting of the relevant working group took place, where the participants discussed the city image, analyzed a survey’s findings related to the image of the city through its residents’ eyes and identified things that should form the basis of the city brand and marketing strategy.
In the course of the survey, which took three weeks to complete, city residents were asked to share their vision of the city, its unique traits, landmarks and sights that one can pride themselves on. A total of 795 residents were polled.
The survey findings proved that the majority of Vinnytsia residents consider the water tower as the main landmark of the city, with 378 people voting for it, followed by a Roshen musical fountain (149 votes) and the M.Pyrohov memorial estate (79 votes). Other respondents’ opinions on this matter were divided.
Vinnytsia residents also shared information about their favorite leisure sites, the places they take their guests to, spheres of public life they consider to be the most developed, historic events that are the most significant ones for their city, persons who contributed most to the development of Vinnytsia, etc.
PLEDDG experts say that survey findings helped better understand how Vinnytsia residents see their city. Based on the findings, the working group is trying to understand how the city wants to position itself. Hence, the discussion is still ongoing.
