Source: Vezha information portal

Andrii Kachor, July 19, 2018

On Wednesday, July 18th, for several hours, Vinnytsia transformed into a Mecca for the best Ukrainian advertisers: within one day only, there came the teams from the two strongest marketing agencies of the country.

One of them was Banda Agency known for development of the brand of Ukraine and for being awarded with “Cannes Lions” for the design of the previous Eurovision held in Kyiv. Another was a group of young people from the iconic Fedoriv agency headed by Andriy Fedoriv himself. However, whereas Banda came to Vinnytsia for undertaking the project with a commercial organization, Fedoriv arrived there as part of his project on Vinnytsia brand development, which is being done within PLEDDG Project.

Andriy Fedoriv. Developing brands since 1998. Marketing expert, entrepreneur, speaker. Five years in top management positions at international agencies Adell Saatchi & Saatchi, Bates Ukraine, Video International Ukraine, and United Communications Group.

The youngest winner of the Trace in Advertising award for his personal contribution to the development of the advertising market. Teacher of marketing and innovation with 10 years experience, the creator of the three marketing courses. Chairman of the Board at All-Ukrainian Advertising Coalition (2012–2016). The author of brands developed for Kyiv, Donetsk, and Ternopil.

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