Source: The official website of Myrhorod
PLEDDG Project is implemented from April 2015 to December 2020 by the Federation of Canadian Municipalities (FCM) and funded by Global Affairs Canada. The activity of the international technical aid project “Partnership for Local Economic Development” (PLEDDG Project) focuses on development and application of open and democratic governance model”; drawing up and implementation of strategic plans in line with a joint vision of territorial communities development, and extension of inter-municipal cooperation; development of local regulatory acts/decisions, and improvements in management and budgeting areas, as well as in public services provision.
On July 10th, the meeting of the task team on Myrhorod city marketing strategy took place. Having introduced the task team members to the attendees, Ihor Lepyoshkin, Senior Expert, Head of Experts Group, told them about the experience of the Project implementation in other Ukrainian cities.
Volodymyr Proskurnin, PLEDDG consultant, reported on the specific aspects of the city marketing and branding activity, as a deliberate city’s image shaping in the minds of the citizens and the world community. At that stage of the meeting, a special focus was placed on the city’s logo, with the story of its creation and approval told briefly by Larysa Pedchenko, Head of Department for Culture at Myrhorod City Council, who was directly involved in that process.
Valentyna Zatyshniak, PLEDDG consultant, reported on marketing goals and the problems to be solved therewith, specifying its general objective and tasks. The task team members were offered to perform a practical assignment – to complete a questionnaire – aimed at revealing the preconditions of marketing strategy development, with a special attention to the town’s image, basic image resources, additional aspects of the mission and vision of the town’s future, and the objective of the strategy development as such.
Based on the analysis, there were defined the city marketing objective and tasks. There was made a to-do-list of the studies necessary for identifying the town’s current image, its economic and cultural presence at external markets, and the analysis of the parties concerned and involved in implementation of the marketing strategy.
Overall, this stage of PLEDDG Project’s activity is going to take 2 months, following up with aims of the city positioning stage to be defined based on findings of the studies.
