Source: Enerhodar City Council
Enerhodar brand was approved by the City Council in December last year. Over the course of a year, the city services have been working on its development with the involvement of PLEDDG specialists and residents of the city.
The logo and slogan of the city have been developed by a design group selected on a competitive basis. The logo is based on a shape formed by the orbits of atoms under a microscope. In addition, it repeats the ethnic symbol of the Ukrainian vyshyvanka. The slogan ‘Giving Energy’ can be continued depending on the sphere of use: Giving energy for development, comfort, well-being, sports, innovations etc.
The introduction of the brand will not only create a positive image of the city or position it at the national and international levels, but will also create a favorable climate for investors and local businesses.
All budget institutions, utilities enterprises and private organizations can use Enerhodar brand for free. Brand elements are recommended to be used during city events, presentations, on printed and souvenir products, as an element of festive decoration of the city, for honourable distinctions, for advertising purposes, when setting kiosks, and so on.
If a private entrepreneur or an organization wants to use Enerhodar logo in their products, its layout must be approved by the City Council’s Department of Economics. When using the city brand, the requirements set out in the city’s brand book should be followed.
