On October 12-13, a two-day training by PLEDDG for self-employed women of the Ivano-Frankivsk region was held. The training was attended by entrepreneurs who have already taken the first steps in business, as well as those who are just starting their own business.
The purpose of teaching the basics of business is to develop the necessary professional competencies and increase the confidence of novice female entrepreneurs in starting and running their businesses. Through the realization of personal potential, overcoming fears and myths about running business, and systematization of knowledge, the participants acquire the necessary skills and inspiration for further activities.
The vast majority of the training participants in Ivano-Frankivsk are engaged in the manufacture of handmade products: designer dishes, decorations, as well as those who focus on the environmental component, such as making shoe covers from used umbrellas.
Participants noted a very important practical component of training and inspiration for further business activities. Kateryna Voronina, coach of the PLEDDG course for self-employed women, handicraft entrepreneur, shared her impressions:
The training consists of several modules, one of which explains the necessary steps to start your own business, choose the appropriate form of taxation, and register as an individual entrepreneur. In addition, participants practiced developing business plans to get an idea of the degree of profitability of their business right away.
The other training module taught about marketing and promotion of goods and services and answered a wide range of requests from participants.
One of the participants of the training, Yuliya Vasylyk, Ph.D. in Biological Sciences, has been making pastries for a long time now. She took part in the training to expand her sales opportunities and attract new customers:
The combination of theoretical knowledge of entrepreneurship, review of hands-on cases, familiarization with international and Ukrainian marketplaces, and promotion practice inspires participants to expand activities and help others.
Yulia Pukhta, an entrepreneur from Ivano-Frankivsk, said:
Supporting the realization of the women’s entrepreneurship potential, the export of ideas and products of local craftswomen into international markets contributes to the balance of labor resources and socio-economic development of the city. Therefore, PLEDDG helps to create conditions for women’s entrepreneurship, and the results of training sessions and responses of self-employed women confirm the relevance and effectiveness of training.