The purpose of the Guide is to assist city decision-makers and their staff to understand the opportunities that may be available for them to adopt green city growth strategies and measures on either a broad policy or narrower project-specific basis. The Guide provides information on how green city growth may be achieved with examples from Ukraine, as well as Canada and other count

This publication has been prepared to highlight the experience of the PLEDDG in regional branding and marketing at the example of six cities and two amalgamated territorial communities in Ukraine and to derive a formula for creating a successful marketing strategy and building and promoting a municipal brand