The final meeting of the Working group on the development of Vinnytsia tourism development strategy, which is being developed by Vinnytsia City Council with the support of PLEDDG Project, took place in the Misto Zmisitv Hub. A draft strategic document is ready and will be submitted for public discussion after finalization.
The strategy is designed to secure the status of Vinnytsia as a tourist center of Podillya region and to ensure the inclusion into a national tourist product. Experts of PLEDDG Project, City Marketing and Tourism Department of Vinnytsia City Council, other departments, publicity, representatives of the tourism and hospitality industry and education sector worked for six months in order to develop a document that will determine the vector of tourism development for the next 10 years. The final meeting was opened by the Chairman of the Working Group, Deputy Mayor Andriy Ocheretny.
“Thanks to our fruitful cooperation with PLEDDG Project, we have a Marketing strategy, a Program for Enhancement of SMEs Competitive Advantage, and a number of other successful projects. While working on the first city sectoral strategy in the field of tourism development, we tried to gather as many people working in the industry as possible, and we are very grateful that you have responded so willingly. Since mid-July 2019, about 60 representatives of the industry have been involved in all stages of development, persistently and cohesively working on strategic goals, new creative products and incredibly interesting projects that will attract more and more visitors to our city. I hope that Tourism Development Strategy will continue to consolidate our efforts. The efforts of those who stand behind impressions in our city, thousands of people who create a hospitable Vinnytsia: hoteliers, restaurateurs, museum workers, guides, event organizers and other ambassadors of our city,” said the Head of the Working Group Andriy Ocheretny.
“The vision of tourist Vinnytsia in 2030: a recreation and business tourism center on the banks of the Pivdenyi Bug with preserved historical authenticity, a developed network of roads and flight connection, convenient tourist infrastructure, with a year-round and diverse program of stay that combines modernity with the intercultural past and allows visitors with various financial opportunities to enjoy the city and its surroundings,” Oleksandr Vesheleni said.
The working group also discussed project ideas for the Strategy implementation plan and developed criteria for their selection.
“The next step should be an implementation plan, which should estimate the funds that are available to the community, determine clear schedules: where, what and at what stage should be done. Without a high- quality implementation plan, there will be no effective strategy. In turn, the implementation plan should influence the formation of annual budgets,” stressed Olexandr Voloshinsky, PLEDDG Project consultant.