Handicraft artists, creators of agricultural projects, and women, who are still looking for their place in business have gathered in Zaporizhia to find inspiration, bring structure to their ideas, and enhance their entrepreneurial skills.
The training on the basics of entrepreneurship is dedicated to unlocking the potential of women to create their own business, search for identity and brand. During the training, participants learned about the mechanisms of business planning and reporting, mastered the tools of online promotion.
One of the participants, Maryna Proviz, shared her impressions:
“For me, this is the second entrepreneurship training for women from PLEDDG. I am grateful for every opportunity to take part in such training. This training gives you more energy and inspiration to realize your goals and builds self-confidence. The coaches explain step by step both the financial reporting mechanisms and the peculiarities of promotion on different platforms. As for myself, I definitely decided to try to go to the global Etsy marketplace. I am grateful to each participant for candid and sincere stories about their path to entrepreneurship.”
Liudmyla Tkachuk, coach of the training program for self-employed women, said:
“The participants are very motivated, each one of them has a unique product with which they can already enter international markets. At the trainings, everyone is very active, loves to share their experiences, among the main expectations voiced by the participants are mastering the skills in photography, copywriting, financial activities needed to implement the plans and enter new markets, and we provide that.”
“It is a very productive and inspiring training,” told Iryna Pavlyuchenko, who plans to design and sew clothes, “knowledge of simplified calculations for tax reporting is especially useful because often it is being unsure of the financial components that stop a novice entrepreneur. For me personally, the topics of corporate style, business model template, and planning were especially valuable, because these topics provide a systemic approach to professional business development.”
New opportunities for the implementation of women’s entrepreneurial potential are becoming a driver for local business ideas to enter international markets. PLEDDG supports initiatives based on the principles of gender equality and economic efficiency for the development of the social balance of cities and their sustainable development.