The Yaremche region has been successfully attracting foreign and domestic tourists for several years and is a popular holiday destination. Starting this year spring, with the support of PLEDDG, local tourism entrepreneurs have the opportunity to strengthen their capacity and attract even more vacationers.
One of the tasks of this project, implemented within PLEDDG’s SME Development Fund, is to create tourism business clusters: associations of entrepreneurs working in the same field. For example, business clusters of entrepreneurs that provide tour services, jeep, quad and horse tours, rafting, as well as spas, vats, sports equipment rental.
Andriy Dzvinchuk, project manager and the head of the NGO Yaremche Region Institute of Development commented on the value of business cluster development for regional development:
A recent study conducted by the Touristic Pearl of the Carpathians project in Yaremche, supported by PLEDDG, showed that most tourists, regardless of their financial capacity, appreciate the natural and environmental benefits of the area, and about 80 percent of them already encourage their friends to visit. In addition to the already implemented research, the project plans to create a multilingual online platform, develop and print a map, conduct training for representatives of the tourism business.
As part of the project, a two-day seminar “How the association will help every business to attract more tourists!” took place on October 15 and 16. The seminar was attended by representatives of the restaurant business, as well as tour operators and guides. The speakers spoke about the main nuances of running a tourism business, told about the experience of other cities, and the participants, in turn, shared the achievements and pains of their projects, deepened their knowledge in marketing, and better understood how their guests have changed in 2020.
The partner in the implementation of the project in the city of Yaremche is the “Association of hoteliers and owners of rural estates”, its chairman Taras Tustanivsky noted:
The tourist season in Yaremche lasts for the entire year, so thanks to PLEDDG, the implementation of the project aimed at strengthening the tourist potential continues.
Studies show that the tourism sector of the Yaremche region has surprising potential for the economic development of the entire region: active summer recreation, gastro-, and ecotourism attracts visitors from all over Ukraine and abroad. By merging into corresponding business clusters, with the support of PLEDDG, entrepreneurs have the opportunity to reduce their expenses, attract new guests, and improve the business climate in the region.