Myrhorod Improves Community Outreach: City Launches Local FM Radio Station
Traditional mass media are rapidly transforming in Ukraine much like elsewhere in the world, as online resources — and social networks in particular — are expanding their share of the media market. Yet radio still remains hugely popular, with more than 90% of Ukrainians relying on nationwide radio stations and over 22% on regional radio stations for news coverage in 2019 . Previously, the decades old, legacy wired radio network used to account for a substantial share of radio broadcasts received by households in Ukraine, but demand for wired broadcasts shrunk once and for all in the face of rapidly evolving new technologies.